BTOB will officially be launching promotions in Japan.
Returning with the new title song You’re So Fly this week, BTOB has signed a contract with the Japanese agency to launch promotions in the country.
BTOB has been receiving numerous love calls to promote in Japan since
the beginning of its debut and has been planning out various strategies
for its promotions in Japan.
With its dynamic spectrum, crossing ballads and dance songs with its
powerful performance skills and stable singing abilities, BTOB has
signed a contract with Kiss Entertainment under unprecedented contract
terms.
This proves BTOB’s potential to succeed, as it has become a rare
occasion for a management contract to be signed under a high contract
price ever since the K-pop bubble burst in Japan.
BTOB will be making its Japan debut sometime in November and the overall promotional strategy has already been planned out.
Kiss Entertainment, which will be
in charge of BTOB’s Japanese management, stated, “The fact that BTOB can
easily pull off a two-hour long concert in Japanese along with perfect
performances, on top of its energetic and friendly character, will help
them receive a lot of love from Japanese music market.”
BTOB opened its official fan site and fan club ‘Melody Japan’ on October
1, and will be carrying out various album activities as well as
activities on broadcast, as it sets its status as the next hallyu star
in Japan.
BTOB has previously gathered over 8,000 fans to the four rounds of
Japanese solo concerts in July, gathering attention from the Japanese
fans and affiliates as ‘performing idols’ with outstanding abilities.
Meanwhile, BTOB’s 5th mini album, which was released today, ranked
number one on Hanteo chart’s daily chart as soon as it was released.
On top of that, the global cosmetic brand Tony Moly has invested
multi-hundred million won in BTOB’s comeback promotions, by launching an
event to give out Tony Moly tints to all those who purchase BTOB’s
album.
BTOB will begin promotional activities with the 5th mini album title song You’re So Fly and will be preparing to release a single album and make a Japanese debut in November.
Photo credit: Cube Entertainment