Monday, 20 October 2014

Gisele Bundchen slams 'unattainable' beauty ads

Gisele Bundchen has slammed the portrayal of ''unattainable'' beauty in adverts.

The Brazilian supermodel - who is the new face of Chanel's No 5 fragrance - admitted that while adverts for such brands can be seen as ''aspirational'', they are often nothing more than a distant reality for the majority of women.

The 34-year-old beauty told The Sunday Times Style magazine: ''Sometimes I feel like adverts like this can make women feel so distant.

''They are so glamorous and so unattainable and so aspirational that you really can't touch them, in a way. They are kind of a dream.''

However, Gisele insists that the Parisian fashion house has made a conscious effort to make their latest campaign more relatable to regular women.

She said: ''The idea really was to show this modern woman and all that she is, with her struggles and her vulnerability. And yes, she is glamorous. Of course she's glamorous - she is powerful and successful - but she is also struggling. You know she is a mother, a wife and a professional, and she is juggling all of that, and you know that's not easy.''

The stunning mother of three - who has Vivian, 22 months, Benjamin, four, and a stepson Jack, seven, with her husband, NFL star Tom Brady - also stressed the importance of balancing her busy work schedule with raising her children, believing it is ''empowering'' when women like herself are able to perform both roles.

She said: ''We are all trying to juggle these different parts, and it's not easy. No matter how much work you put in, no matter how glamorous it looks. We always put pressure on ourselves. 

''We should be allowed to dream and to want more. We want to have more than just to be the pretty woman who sits there. I think that it's a very empowering thing for me to be able to be successful in my job and not feel like I need to sacrifice being a mother.''