An exclusive label will be established for Super Junior in honor of the group′s 10th anniversary.
SM Entertainment stated on November 6, "An exclusive label, Lable SJ, will be established for Super Junior, who celebrates its 10th anniversary, today.Lable SJ was established in order to provide Super Junior with an optimized system and full support. It will handle the Super Junior members′ album production and management, exclusively, to support not just the members′ individual activities, but unit and group activities as well.
Super Junior, who celebrates 10 years together, has scored numerous hits thus far, from U, Sorry Sorry, Bonamana, Mr. Simple, Devil and more, taking center stage as hallyu stars. The group has also performed in 27 cities all around the world for 1.8 million fans at its exclusive branded concert Super Show.
Meanwhile, Super Junior members Leeteuk, Heechul, Kangin, Yesung, Sungmin, Shindong, Donghae, Eunhyuk, Choi Siwon, Ryeowook and Kyuhyun, who made their debut in 2005, all renewed their contracts with SM based on the trust they built together over 10 years.