EXO’s popularity is simply undeniable, the selling value for every product that the idols have promoted or use has skyrocketed. Some of them have even sold out after it was shortly displayed.
One of the brands that used EXO as their models was Lotte Crunky Chocolate. After they hired the idols for their commercial last year, Lotte recorded increase in more than 30 percent for the chocolate’s sales. The product is also very popular in Japan.
Another product that has also increased in sales is Pepero chocolate covered cookie stick. The brand claimed the product’s sales have boosted 8,308 percent, of approximately 84 times after they used EXO as their models.
Not just brands that have been officially starred by EXO, a number of products that were seen used by the members suddenly gained popularity as well. One of the most popular ones was the mocha bread incident that was eaten by Xiumin. This EXO member was seen eating the bread on a television show, later mocha bread in various bread shops were sold out, even the words ‘mocha bread’ became a trending topic on Korean search engines, Daum and Naver.
The same thing happened with a nacho snack that has become popular after D.O consumed it on a variety show. The snack is served with the name ‘EXO D.O Combo’ or ‘D.O Set’, and it is sold at various cinemas in Korea.
Another product that has been blessed by EXO’s popularity effect is a book titled ‘The Traveller’. Kai quoted a sentence from the book for his victory speech, on the following day the book went out of stock at many bookshops. The publishing’s CEO later reprinted the book, and added “The Book That Is written in Kai’s (EXO) Heart’.
Not just official or apparent products that EXO have used, there are also product that have not been confirmed whether they are used by EXO members or not have also enjoyed the benefit from the band’s popularity. One of them is Clean Warm Cotton eau de perfume that is rumored to be used by Baekhyun. Although it is merely a rumor, this product is selling well and has increased by 130 percent compared with their normal sales.