Taking Asia by storm, Song Joong Ki of KBS’s “Descendants of the Sun” fame solidifies his position as a hallyu star with his huge influence in the commercial industry.
According to a recent report, the actor raised CF sales by 40 billion
won (approximately $34.6 million) in just the first half of 2016 alone.
Currently, Song Joong Ki earns around 1 billion won (approximately
$865,000) annually from appearance fees in South Korea, and 20 million
yuan (approximately $3 million) bi-annually in China.
Representative of his hallyu star status, he presently has CF deals
in nearly every industry, such as duty free stores, beverage, clothing,
automobile; and aviation.
In China alone, he is the exclusive model for at least nine different
advertisements, and is currently in talks for to be the model for a
Chinese cell phone company as well.
A spokesperson from one advertisement agency states, “In Song Joong
Ki’s case, we’re looking at year-long contracts as opposed to the
standard six-month long contracts. Contracts are being considering
without excessively raising the guarantees, and while being fair to
other top stars.”
Another remarkable and well-deserved feat by the actor!