Tuesday 7 October 2014

Jessica Jung changes her fashion brand's name

Jessica has announced the new name for her fashion brand on its official website and Facebook account. BLANC has officially become BLANC & ECLARE.

In her press statement, she revealed that she hoped the new brand name can be more widely recognized by the public.

“With this rebranding, BLANC & ECLARE hopes to continue “presenting fresh, modern classic designs to the fashion industry”,” she wrote.

Moreover, the California born celebrity has promised to bring other new innovations to the fashion industry.

“Although the unveiling of ECLARE was sooner than expected, I am proud to be taking BLANC & ECLARE to the next level. I am humbled by the overwhelming support this brand has received and I assure you that we will be diligent as we continually look to evolve and innovate,” she added.

Besides rebranding, BLANC & ECLARE is currently preparing to move their headquarters in Hong Kong to New York, the United States.