Kylie Jenner has launched a new anti-bullying campaign.
The 'Keeping Up with the Kardashians' beauty, who recently revealed she has felt bullied by "the whole world" since the age of nine, plans to use her Instagram profile to share stories from six "incredible people" that turned their own experiences of abuse into "something positive."
The 18-year-old reality star, who has 34 million followers on the photo-sharing platform, announced her new campaign, #IAmMoreThan, on Monday night (31.08.15), writing: "For the next six days, I will be sharing stories of 6 incredible people who have become heroes in their own way by taking #bullying and turning it into something positive. I've gotten to talk and bond with all of these people whose stories you will see on my page. I think you will all fall in love with them just like I did. I want to encourage you, my fans, to share something positive about yourselves. I'll be reading as much as I can so that some of you can be apart of this as well! Let's do this."
Kylie, who is dating 25-year-old rapper Tyga, first revealed her bullying woes in a frank video posted on picture-sharing site Snapchat in June.
She said: "It's kind of crazy I have four million people watch my Snapchats. Half of you guys think I'm weird, and the other half think I'm funny.
"But I've been bullied since I've been nine. From the whole world, it feels like sometimes... and I think that I've done a really great job in handling all this.
"There are bullies everywhere. So, this was just a little like Snapchat, to tell whoever with their own bullies, that the only opinion that ever really matters is yours and to never change."